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Trade

Invest in Your Team, Reap the Rewards. Elevate Your Business with Edinburgh Whisky Academy's SQA-Approved Training Solutions.

In today’s competitive whisky industry, every customer interaction counts. Whether you’re a distillery, a retailer or a hospitality venue, the expertise and enthusiasm of your staff can make all the difference. And yet, with tight budgets, training is often seen as a luxury.

Discover how we can help you rethink this perspective.

By prioritising training, you can:

Boost Sales

Educated staff can better upsell and cross-sell products, increasing your revenue.

Improve Retention

Employees who feel valued and see opportunities for growth are more likely to stay with your company long-term.

Elevate Your Brand

A well-informed team strengthens your brand’s reputation as an authority in the whisky industry.

Join the Leaders in Certified Whisky Education

Don’t let tight budgets hold back your business potential. Embrace the counter-intuitive truth that investing in your team, especially during challenging times, can lead to greater rewards. With Edinburgh Whisky Academy’s SQA-Accredited training solutions, you can transform your staff into passionate ambassadors for your brand.

Empower Your Staff with EWA Qualifications

At Edinburgh Whisky Academy, we offer SQA-Accredited training solutions designed specifically for the whisky industry. Our flexible courses are tailored to meet the unique needs of various customer-facing roles, ensuring your staff are not only knowledgeable but also passionate about what they do.

Certificates

Certificate in Scotch Whisky

🔴 Intermediate Level Online Course

Overview​:
The History of Scotch Whisky​ ▫️ The Business of Scotch Whisky​ ▫️ Raw Materials​ ▫️ Production Process​ ▫️ Batch Distillation​ ▫️ Grain Distillation ​▫️ Maturation ​▫️ Blending​ ▫️ Bottling

​Exam:
Final assessment is made up of 50 multiple choice questions.​​

Recommended For: ​
Whisky Enthusiasts, Hospitality & Bar Associates, Trade Sales Team, Trade Distillery Team, Trade Marketing Team, Trade Experience Team​

Certificate in Irish Whiskey

💚 Intermediate Level Online Course

Overview:​
Irish Whiskey History​ ▫️ The Business of Irish Whiskey​ ▫️ Production Process​ ▫️ Pot Still Production ​▫️ Maturation​ ▫️ Blended Irish Whiskey​ ▫️ Bottling & Labelling ​▫️ Sensory Analysis​

​Exam:
Final assessment is made up of 50 multiple choice questions.​

Recommended For: ​
Irish Whiskey Enthusiasts & Producers, Hospitality & Bar Associates, Trade Sales Team, Trade Distillery Team, Trade Marketing Team, Trade Experience Team​

Certificate in Gin

🔷 Intermediate Level Online Course

Overview:​
The History of Gin​ ▫️ Gin Now​ ▫️ Definitions & Styles of Gin​ ▫️ Distillation​ ▫️ Botanicals​ ▫️ Gin Tasting​ ▫️ Gin Cocktails​

Exam:
Final assessment is made up of 50 multiple choice questions.​

Recommended For: ​
Gin Producers & enthusiasts, Hospitality & Bar associates, Trade Sales Team, Trade Distillery Team, Trade Marketing Team, Trade Experience Team​

Diplomas

Diploma in Single Malt Whisky

⚫ Advanced Level Course (online or in-person)

Overview: ​
The History of Whisky & Distillation​ ▫️ The Business of Whisky​ ▫️ Raw Materials​ ▫️ Batch Distillation​ ▫️ Maturation ​▫️ Sensory​ ▫️ World Whiskies

​Exam:
The final assessment is made up of 200+ multiple-choice questions alongside a blind-tasting module. Delegates will have 2 hours to complete. The exam will be invigilated. ​

Pass Criteria:
You must receive above a 60% pass rate on each of the 7 modules​.

Recommended For: ​
Whisky Enthusiasts, Hospitality & Bar Associates, Trade Sales Team, Trade Distillery Team, Trade Marketing Team, Trade Experience Team, Operations​

Diploma in the Art of Tasting Whisky

⚫️ Advanced Level Course (in-person only)

Overview:​
Overview of the Scotch Whisky Production Process​ ▫️ Multi-Sensory Experience​ ▫️ Influence of Oak​ ▫️ The Anatomy & Physiology of the Olfactory System​ ▫️ Flavour Development​

Exam:
The final assessment is a 45 minute invigilated exam.​

Pass Criteria:
You must receive above a 60% pass rate in modules 3-5.​

Recommended For: ​
Trade Sales Team, Trade Distillery Team, Trade Marketing Team, Trade Experience Team​

Bespoke Solutions

A White-label Online Training Platform

💡 Our Accredited Courses, Plus Your Content

Overview:
Combine our education courses with your brand story and key messages to deliver a fully integrated training solution.​

Recommended For: ​
Companies looking to create a one-stop training solution, combining company & brand induction with a recognised whisky training program.​

Diploma Courses Delivered On-site

🏘 Our Accredited Courses, At Your Place of Work

Overview:
We can travel to your distillery or place of work to deliver private courses to your team, creating maximum efficiency for your time rand training budget.

Recommended For:
Companies who have at least 8 staff members ready to pursue studies up to the Edinburgh Whisky Academy Diploma standard.

What Are the Benefits to Your Business?

Enhanced Customer Experience

Well-trained staff provide richer, more informative and engaging customer interactions, fostering loyalty and driving sales.

Increased Employee Engagement:

Offering professional development opportunities demonstrates that you value your employees, leading to higher engagement and reduced turnover.

Industry-Specific Expertise

Our courses cover everything from whisky history and production to advanced tasting techniques, giving your team the confidence to represent your brand effectively.

Flexibility

Our training solutions are designed to fit around your operational needs, minimising disruption while maximising impact.

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